Datalex has announced that it has signed an agreement with Air Macau to drive forward the airline’s digital retail strategy. The new 5-year partnership will see Air Macau become the latest customer for Datalex’s China Shopping & Pricing Engine. Air Macau will benefit from Datalex’s China Shopping & Pricing Engine, a standalone air shopping and pricing solution tailored to Chinese airlines. The partnership will enable Air Macau to achieve its digital retail ambitions, advance its e-commerce functionality, and facilitate a superior shopping experience with more choice, transparency, and ease of use.
Commenting on the announcement, Chief Revenue Officer of Datalex, Bryan Porter said “We are delighted to be partnering with Air Macau. Datalex has built a Shopping & Pricing Engine product dedicated to the China market and has significantly invested in the development of our China Shopping & Pricing Engine product to cater to the unique market needs in China and bring greater value to the region. We look forward to being a key enabler of Air Macau’s digital transformation strategy.”
A spokesperson for Air Macau added, “Datalex is a proven leading shopping & pricing solution provider. This partnership gives Air Macau more content, more control, and more opportunity to engage across its digital touchpoints. Air Macau has the ambition to expand international reach with advanced interlining capabilities from Datalex’s China Shopping & Pricing Engine and has the desire to present the most relevant, clear, and widest choice of offers and prices to our travellers.”
