Published on September 19th, 2021 | by Alan Dwyer


Aer Lingus partners with Datalex for AI-Based Dynamic Pricing Trial

Aer Lingus has partnered with Datalex to complete an artificial intelligence (AI) based Dynamic Pricing trial. Leveraging the Datalex Dynamic product and market-leading AI based Dynamic Pricing, Aer Lingus will run a production trial with real-time intelligent pricing that flexibly adapts to the fluctuating customer and market demands. AI and Machine Learning are key to this because of the opportunities it brings for smarter pricing prediction and accuracy, in real-time and at scale.

Commenting on the deal, the Chief Customer Officer at Aer Lingus, Susanne Carberry said, “At Aer Lingus, we are committed to putting the customer at the centre of everything we do and using innovative tech solutions to make this happen. That is why the potential offered by the Datalex Dynamic product and AI-based Dynamic Pricing for more flexible, intelligent and customer-centric pricing is compelling. Together, we have a joint ambition with our AI-Based Dynamic Pricing trial to showcase that potential, with more agile pricing than ever before.”

Also commenting was the Chief Product Officer of Datalex, Conor O’Sullivan who said, “At Datalex we have been investing heavily in a unique AI and Machine Learning approach which will help generate higher revenue for airlines, and we are excited to initiate this trial with Aer Lingus.”

Datalex is a market leader in digital commerce for travel retail. Datalex provides airlines with unique products to drive revenue and profit as digital retailers. Today the Datalex Digital Commerce Platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. Datalex’s customers include JetBlue Airways, Air China, Tianjin Airlines, West Air, Guangxi Beibu Gulf Airlines, Urumqi Air, Air Changan, SAS, KLM, Turkish Airlines, Copa Airlines, Aer Lingus, Edelweiss, Air Transat and Trailfinders. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. Datalex plc is a publicly listed company on Euronext Growth.

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