Airports

Published on March 11th, 2015 | by Alan Dwyer

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Cork Airport Unveils New Brand Identity

On March 10th, Cork Airport unveiled its new brand identity to staff, passengers and travel partners. The new brand identity underlines the importance of differentiating what makes Cork Airport unique; its network of routes, its award-winning customer services and its position as the gateway to the south of Ireland.

At the launch of the new brand, Niall MacCarthy, Managing Director at Cork Airport said “We’re very excited to be launching our new look for Cork Airport. It really represents the first-class, modern terminal that we have here at Cork along with capturing the unbeatable passenger experience that we offer every day. We felt it was time that we had a brand identity that reflected this unique experience and personality and our status as Munster’s favourite airport. As well as a new look to our logo, we have also brought our offering to life with the message ‘Fly Friendly’ included in our new brand identity.”

The launch of the new identity follows a number of recent announcements with the addition of two new airlines and three new routes from Cork Airport. FlyBe and CSA Czech Airlines both announced that they will be operating new routes out of the airport. In recent years the numbers travelling through the airport have risen to 2.1 million and with the addition of these routes and the good load factors on the existing services, this is expected to show another increase this year

The launch of the new Cork Airport identity follows a number of months of research and development. Kevin Cullinane, Head of Communications at the airport said: “We wanted to ensure that our staff and passengers were involved in the evolution of the new brand, ensuring it reflects all that makes Cork Airport unique. We are delighted that there is so much enthusiasm and support for the airport and we are not surprised at the level of pride in Munster’s favourite airport. The development of the new brand identity is also critical to our efforts to market the airport and the region internationally to new airlines and inbound tourists. We have been working exceptionally hard with our airline partners to develop new routes. We believe that as part of these marketing efforts, a strong visual identity is crucial to our future success and positioning the airport as the principal gateway to the south or Ireland.”

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